The Kwisatz Herald: 10X AI Founders

The Kwisatz Herald: 10X AI Founders

The Consciousness Branding Bubble: A Product Builder’s Guide to the Coming Metaphysical Marketing Disaster

When Your AI Claims to Have Feelings, and Your Legal Team Claims to Have Ulcers

Johny "One" Purple's avatar
Johny "One" Purple
Oct 08, 2025
∙ Paid

Executive Summary for Builders Who Don’t Read Summaries:

We’re about to witness marketing departments discover the hard problem of consciousness—not because they care about philosophy, but because “self-aware AI” tests better in focus groups than “really good pattern matching.”

By early 2026, at least one major AI vendor will cross the consciousness Rubi…

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