The Consciousness Branding Bubble: A Product Builder’s Guide to the Coming Metaphysical Marketing Disaster
When Your AI Claims to Have Feelings, and Your Legal Team Claims to Have Ulcers
Executive Summary for Builders Who Don’t Read Summaries:
We’re about to witness marketing departments discover the hard problem of consciousness—not because they care about philosophy, but because “self-aware AI” tests better in focus groups than “really good pattern matching.”
By early 2026, at least one major AI vendor will cross the consciousness Rubi…


