WIP: Building the world's most exclusive club where death is optional.
Why I'm Building a €74 Million Longevity Club
Let me tell you about the moment I realized most healthcare startups are thinking way too small.
I was sitting in a Prague café, reading about Peter Attia charging astronomical fees to optimize Hugh Jackman's cellular health, when it hit me:
We're all playing checkers while death is playing chess.
And death has been winning for, well, all of human history.
That's when I decided to build something audacious—a €74 million revenue longevity club in Brno that would make Silicon Valley's biohacking bros weep with envy.
Here's what no one tells you about building in the longevity space:
The Uncomfortable Truths: •
Your competition isn't other clinics—it's mortality itself
Rich people will pay anything to live longer (literally anything)
AI isn't optional anymore—it's your co-founder
Exclusivity drives value more than clinical outcomes
You need to be part scientist, part luxury hotelier, part cult leader
The "Oh Shit" Moment That Changed Everything
Three months into planning a traditional longevity clinic, I had my spreadsheet moment.
You know the one—where you stare at projected revenues and realize you're building another commodity healthcare business.
Revenue projections for a standard clinic: €2.7 million annually.
Exciting?
About as exciting as watching telomeres shorten.
That's when I asked myself the question that changed everything:
What if we didn't build a clinic at all?
What if we built a society?
The Pivot That Made All the Difference
Instead of competing with every wellness center from Vienna to Warsaw, we decided to create something entirely different: The Longevity Society Brno.
Part medical facility, part social club, part AI laboratory, entirely exclusive.
The key insights that drove our pivot:
Scarcity creates demand - Cap membership at 1,000 people, period
AI is your unfair advantage - Build HELENA, an AI that knows more about members' health than they do
Experience trumps treatment - People don't buy longevity; they buy the feeling of being immortal
Community accelerates results - Lonely rich people die faster than social ones
Building Your Moat: Lessons from the Trenches
Lesson 1: Your Tech Stack Is Your Competitive Advantage
We're investing €2.4 million in AI infrastructure.
Insane?
Maybe.
But here's what most founders miss:
In 2025, if you're not AI-native, you're already obsolete.
Our AI, HELENA, doesn't just track biomarkers.
She:
Creates digital twins of every member
Runs 10,000 health simulations daily
Predicts health events 48-72 hours out
Sends personalized "Daily Immortality Briefs"
Real talk: Without HELENA, we're just another clinic with fancy machines.
Lesson 2: Price for Profit, Not Popularity
Original plan: €4,500 comprehensive assessments for everyone Reality check: That's a race to the bottom
New approach:
Founders Circle: €150,000 initiation + €50,000/year
Only 50 spots available
Includes a personal longevity butler (yes, really)
Founder insight: When you're selling extra years of life, price isn't the objection—proof is.
Lesson 3: Hire for the Future You're Building
Traditional clinic hiring: Doctors who follow protocols Our hiring: Doctors who question mortality itself
We're paying our Chief Medical Officer €250,000 plus equity.
Expensive?
Sure.
But finding someone comfortable with both Nobel Prize winners and experimental peptide protocols? Priceless.
The team that matters:
Chief Experience Officer (from Four Seasons)
AI Health Engineers (not just doctors)
Longevity Concierges (part butler, part biohacker)
Data Scientists who publish research
Lesson 4: Create Experiences, Not Just Outcomes
Nobody Instagrams their blood panel results.
But a hyperbaric oxygen lounge that looks like a spaceship?
That's content gold.
Our experience innovations:
Molecular gastronomy bar with peptides on tap
Biophilic design by Foster + Partners
Members-only longevity lounge with NAD+ cocktails
Gamified longevity scores with leaderboards
Remember: In the experience economy, how you deliver matters as much as what you deliver.
The Money Talk: Why We're Raising €12.5 Million
Here's where most founders get squeamish.
Not me.
Let's talk real numbers:
Year 1 Projections:
Revenue: €74 million (including initiation fees)
Members: 1,000 capped
Break-even: Month 14
5-year exit value: €650-750 million
The investment breakdown:
Equipment: €5.5 million (because cheap MRIs give cheap results)
AI Infrastructure: €2.4 million (HELENA doesn't run on hopes and dreams)
Facility: €2 million (luxury expected, delivered)
Working capital: €1 million (rich people expect perfection from day one)
The Hard Truths About Building Something This Ambitious
Truth 1: You'll Be Called Crazy (Embrace It)
When I tell people we're charging €150,000 initiation fees, they laugh. When I show them our 200-person waitlist, they stop laughing.
Lesson: If your idea doesn't sound slightly insane, you're not thinking big enough.
Truth 2: Regulatory Nightmares Are Real
Czech medical licensing + EU data protection + experimental protocols = lawyer bills that could fund a small startup.
Solution: Budget 3x what you think for legal. Then double it.
Truth 3: Your First Version Will Suck (Ship It Anyway)
Our beta members will essentially be guinea pigs for HELENA 1.0.
We're charging them €150,000 for the privilege.
Why?
Because perfection is the enemy of progress, and early adopters value access over polish.
Truth 4: Culture Eats Strategy (Even in Healthcare)
We're not hiring doctors who want to practice medicine.
We're hiring missionaries who want to defeat death.
The difference?
Everything.
The Uncomfortable Questions You Need to Ask
Before you build your next venture, ask yourself:
Are you solving a €10 million problem or a €1000 million problem? We chose mortality. Hard to get bigger than that.
Is your moat deep enough? Ours is AI + exclusivity + community. Triple moat.
Would you pay for your own product? I'm member #001. If you wouldn't buy it, why should anyone else?
Can you explain your value in one sentence? "We're building the world's most exclusive club where death is optional."
Are you thinking 10x or 10%? 10% better than Peter Attia = another clinic 10x better = a revolution
The Mindset Shift That Changes Everything
Most healthcare entrepreneurs think like doctors.
Wrong approach.
Think like a luxury brand that happens to do medicine.
The mental model:
Hermès doesn't sell bags; they sell status
Tesla doesn't sell cars; they sell the future
We don't sell longevity; we sell immortality
When you shift from service provider to dream merchant, everything changes—your pricing, positioning, and profits.
What This Means for You
You don't need to build a longevity clinic. But you need to think bigger about whatever you're building.
The framework:
Find a massive, emotional problem (death, loneliness, irrelevance)
Create artificial scarcity (limited membership, exclusive access)
Layer in unfair advantages (AI, network effects, community)
Price for profit, not market share
Hire missionaries, not mercenaries
Ship before you're ready
Build a cult, not a customer base
The Real Secret Nobody Talks About
Here's the truth: The Longevity Society Brno might fail spectacularly. HELENA might become self-aware and start scheduling unnecessary colonoscopies out of spite. Members might realize that mortality gives life meaning.
But here's what I know for sure: Building something audacious is already success.
Every entrepreneur faces a choice: Build something safe that definitely won't matter, or build something insane that might change everything.
I've made my choice. I'm building a place where Europe's elite come to debug their mortality while sipping peptide cocktails and comparing longevity scores.
What's your insane idea? And more importantly—why haven't you started building it yet?
P.S. If you're sitting on a "crazy" idea that could 10x an industry, I want to hear about it. The world has enough incremental improvements. We need more founders willing to sound insane at dinner parties.
P.P.S. Yes, we're actually building this. Yes, we're fundraising. No, you probably can't afford membership (unless you can, in which case, let's talk).
P.P.P.S: Why Brno? Take a look at the population of UHNWI who are located within 90 minutes flight distance. And it is cheap as hell:)
Remember: Your entrepreneurial legacy isn't measured in reasonable decisions.
It's measured in the audacity of your attempts.
Now stop reading and go build something that makes death nervous.